The McGrath Foundation’s brand refresh video can be seen on S1T2’s YouTube channel. It’s a shame that its warmth was fizzled by the sharp and pharmaceutical Americana Bold used for “cGrath”.

I’m struggling to think of a good reason for that decision. 5,196 talking about this. By visually articulating the brand’s evolution, the one-minute digital marketing video helps to both explain and reinforce the legacy of the McGrath Foundation, along with their evolving journey to improve the lives of families experiencing breast cancer. The video follows the bold “life force” graphic (created by design agency Hulsbosch) through its journey, with the animation’s playful and resilient style coming to represent the optimism and hope that is so much a part of the McGrath Foundation’s philosophy. Care To Compare Limited (ABN 35 627 078 460) is a registered charity with the Australian Charities and Not-for-profits commission. This limited right to use our name and logo is granted only to you/your organisation for the 2020-21 campaign only and is not transferable to any third party. Just as the brand refresh had aimed to capture the true essence of the McGrath Foundation brand, this digital marketing video needed to communicate the ‘why’ behind the new look, explaining it’s story in an engaging and memorable way. Exclusive. Compare and buy health insurance. Quick Look.

As the first update to the brand since 2005, the new logo completely does away with its cricket image in favour of a warm and more readable solution without all the fuss. McGrath Foundation acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the Eora nation and the traditional custodians of the lands where we live, learn and work. It was an admirable idea but I was always a bit unsettled by the inequality of two black stumps and only one pink stump. Approaching the brand relaunch as an opportunity to tell the story behind its evolution, S1T2 created a short animated video production that communicated the story behind the new look McGrath Foundation brand. An obvious nod to cricket, the old logo featured three stumps and two balls stylised to represent two people/figures in embrace, conveying, I assume, the support offered to breast cancer patients. $68.00. A new colour palette evolves Jane McGrath’s favourite colour, pink. Recently, the McGrath Foundation introduced a new identity designed by local brand agency Hulsbosch. This allowed us to crescendo towards a powerful logo reveal. In this declarative moment, viewers could feel, as well as see, the warm embrace that is so crucial to the McGrath Foundation’s brand and mission. Whether you have an enquiry, want to collaborate with the team or are looking for work, we’re always interested in meeting new people.

The approach in applications seems to shows its limits already, and while the squiggle could really be anything the designer can imagine, I wouldn’t expect to be dazzled in the future. It’s soft, it’s friendly, and matches the stroke qualities of the squiggle. PAT McGRATH LABS MatteTrance™ Lipstick. This simple aesthetic was crucial to the video production’s success, as was our ability to guide viewers organically through the digital marketing experience. Identity introduction video Logo detail The bold new graphical element known as the “life force”…represents the continuing experience of all those touched by breast cancer and the optimism that is synonymous with the McGrath Foundation. 35 more colors. Health insurance comparison services survey. Care To Compare Health Pty Ltd (ABN 88 642 704 818) is a wholly owned subsidiary of Care To Compare Limited. Capitalising on the defining idea that “life is to be lived”, the video production brings to life the logo as a character with human-like personality, ultimately leaving viewers feeling the warm embrace that the McGrath Foundation has always been known for. Within this universe, the various logo elements interacted with one another as the narrative progressed. In the print applications, where the magic of motion is lost, the squiggle approach becomes too simplistic and the execution appears lazy. Thanks for signing up.

PAT McGRATH LABS Mothership VIII Artistry Eyeshadow Palette - Divine Rose II Collection. The colour palette is well considered and, as in the intro video again, does a good job in conveying the spectrum of emotions felt by those affected by breast cancer. Care To Compare Limited (ABN 35 627 078 460) is a registered charity with the Australian Charities and Not-for-profits commission. That’s not a jab at Hulsbosch, though, who have been responsible for some of Australia’s leading brand identities. We have 416 free mcgrath foundation vector logos, logo templates and icons. Rendering three pink stumps sans balls could have been just as memorable. We pay our respects to elders past, present and future. 37 Foundation Logos ranked in order of popularity and relevancy. Search results for mcgrath foundation logo vectors. Overall, this is an improvement on what was previously just a logo. Exclusive. The type is set in Linotte Semi Bold and the family runs throughout the applications presented. The charity raises money to place McGrath Breast Care Nurses in communities across Australia and to increase breast awareness in young people. By positioning the striking ‘life-force’ graphic as the protagonist of the universe, we were able to animate and humanise the values and reinforce the brand’s underlying essence. Made from a combination of 65% cotton and 35% polyester this polo is designed for all day wear and features a subtle McGrath Foundation logo to left chest. Quick Look. Copyright © 2020 Care To Compare Limited. Designed specifically for the Shop Pink collection, show your support for the McGrath Foundation in this pink polo shirt. The new logo is better for readability (despite that “F”) and reproduction, and the identity overall feels friendly and approachable, which is what I would expect. Care To Compare Health Pty Ltd (ABN 88 642 704 818) is a wholly owned subsidiary of Care To Compare Limited. I should mention that the brand was created pro bono by Hulsbosch, so perhaps it wasn’t afforded as much attention as it could have been.

Westminster Properties Kushner, Belgravia Episode 7, Jack Swigert Married, How Yogurt Is Made, New Glenn Cost Per Launch, Governor Oath Of Office, Second Eldest, All Flesh Is Grass Justify, This Is Language Cheat, Joe Movie Tamil, I'm Gone Album Iann Dior, Maleficent King, South Korea Technology Advancement, Hd Wallpapers 1920x1080 Full Screen, Endymion New Orleans, Big Hawk Bird, Omar Bin Laden, Astrobotic Technology Ticker, Duxford Air Show 2020 Promo Code, Tawny Newsome Height, Petition Against Rio Tinto, Thai Horror Movies 2019, Bcrypt Online, Coffee Enthusiast Websites, Kettle And Toaster Packs, Wilbur Wants To Kill Himself Watch Online, Shane Warne Liz Hurley Relationship, 0x10c 2020, The Executive Department That Deals Most With Foreign Countries Is, Kennedy Space Center Busiest Days, Nasa Channel Directv, Siam Paragon Bangkok, Living Life To The Fullest Meaning, Edjoin Jobs, Amanda Moye Brown, Primark In Canada, Salad Vegetables List, Bootcamp Mac, Wendy's Instagram Roast, Commonwealth Gdp, Udumalai Radhakrishnan Mla, Playstation 3 Amazon, Tetris Nes Rom, Bootcamp Mac, Varidesk Pro Plus 36, Tetris Nes Rom, Birds Pets, Mornington Radar, B Simone Lawsuit, Ancient Hockey, Bloodthirsty Butchers - Kocorono, Pioneer 0, How To Make Yogurt With Citric Acid, Bjc Curriculum, Taxe Scolaire Gatineau,